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Hi, my name Alex. I am 32 and based in Amsterdam, though I love to travel and am open to meeting elsewhere. I come from a family of ambitious entrepreneurs, and my experience spans both smaller companies and large corporates. Marketing is something I genuinely enjoy and am good at, because it combines creative and analytical thinking. My studies were in Fashion Management at the Amsterdam Fashion Institute and International Business at Bayes Business School in London, which gave me a strong academic foundation.\nIndustries worked for: I have worked across a range of industries, from consumer products to financial services. What the brands I have worked for have in common is that they are lifestyle-focused and aimed at the top 20% of disposable incomes.\nTakeaways from smaller sized companies (up to 20 employees): Ego can be the death of a company. Pivoting is essential, especially in the start-up or growth phase. I have seen projects fail because of arrogance and a lack of leadership. 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Yet it is unclear what to pursue or where real potential lies. New products, new audiences, or new countries? In other cases, there is already a direction on the table, but it remains underdeveloped and not yet commercially sound or actionable. Regent’s Canal identifies and evaluates concrete expansion opportunities.  We will clarify which products, audiences, or markets are worth exploring based on real demand and commercial potential. 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does independent marketing consulting mean? 
It means Regent’s Canal has no bias towards any transaction. Regent’s Canal is not a marketing agency that offers consulting on the side, so Regent’s Canal has zero incentive to sell you services you do not need. In fact, the opposite. Maximising return on your marketing investment means finding the most efficient levers for your venture to succeed. If that means cutting costs, like reducing software subscriptions or ending spend on an ineffective channel, then that is what Regent’s Canal will advise.\nWhy not hire a marketing agency first?
You can still hire a marketing agency after consulting. With strong advice in hand, you will not go in blindly or without a clear vision. Agencies often focus on output rather than analysis and can be biased towards selling their services or chasing the latest trend. Regent’s Canal believes marketing is not about trying things to see what sticks. It is rather about moving forward intentionally with what truly fits your business and audience.\nDoes my business need consulting before moving ahead with marketing?
If you or your team are asking this question, you likely need consulting. Perhaps you have hired a marketing executive who did not deliver results because their output did not match your audience. Or you have invested significant resources in AI or in a new channel, like TikTok, without seeing returns. More often than not, marketing requires thoughtfulness, thoroughness, and critical thinking. AI can help marketing executives do their work, and it is great that managers stay informed about trends, but marketing moves nowhere without a strong strategy.

How does Regent’s Canal define a price?
A few factors come into play. Regent’s Canal starts with the size of your business, defined by the scale of operations and number of employees. Second, Regent’s Canal assesses the scope of your challenge or pain points. The larger your operations and the broader your request, the higher the rate. However, Regent’s Canal is transparent and strives to settle on a price upfront so both parties have a clear understanding of expectations.

Can anyone request consulting from Regent’s Canal?
Yes, anyone can request a complimentary initial meeting. However, it is possible Regent’s Canal and your venture will not be a good match after looking at the challenges. The expertise at Regent’s Canal lies in the luxury, finance, and lifestyle sectors, and Regent’s Canal focuses on working with internationally minded entrepreneurs. It is possible your operations do not align with Regent’s Canal’s vision. Additionally, small to medium-sized enterprises will be able to add the most value from Regent’s Canal’s consulting. Larger organisations tend to be more bureaucratic and would likely benefit more from major consultancies.\nAre your services only available in English?
Yes. Regent’s Canal believes English is the dominant international business language. Moreover, marketing terminology is predominantly English. By communicating in English we will create an even playing field where consultations happen in a language that removes friction. 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