want to maximise marketing investment?
Concept validation: You have mapped out your marketing, but it is unclear whether it will hold up in your market or deliver commercially. Regent’s Canal pressure-tests your strategy and refines it into a direction that is both viable and set to perform.
360° ROI diagnosis: Your marketing spend is rising, but return is not. Regent’s Canal identifies where performance lags behind and researches your current mix to improve ROI.
Execution & hiring guidance: You are ready to execute, but the wrong hires, partners, or structure can quickly undermine delivery. Regent’s Canal helps put the right people, partners, and setup in place so execution becomes effective.
Market expansion strategy: You need to grow through new products, audiences, channels, or countries. However, what to pursue or how to move remains vague. Regent’s Canal identifies the right opportunities and turns them into clear, commercially sound strategies.
Yes! How? By taking the following steps:
1
Meet & Assess
We will meet in person or online for an intake session to understand your business challenges and goals. Regent’s Canal will provide an immediate assessment of your request’s viability and give you an initial timeline for when you will receive your answers.
2
Define Approach
Based on your needs, we will determine the right approach. What are you working on? What are your plans? Do you have a specific question requiring answers? After a comprehensive brainstorm, we will create a clear research goal or an actionable plan.
3
receive tailored advice
Once you approve Regent’s Canal proposal, you will receive customised consulting delivered through a detailed report, strategic meetings or coaching sessions, following an agreed timeline.
4
Meet & Debrief
After our consultation, we will check in how the deliverables landed. Two weeks later, we will follow up to discuss how your new marketing perspective is performing in practice.
Example methods to tackle your challenges:
Concept validation
You have mapped out your marketing, but you are not entirely convinced it will deliver. The plan may look solid on paper, yet still miss a viable route to market. Whether that is unsure positioning, unclear channel choices, or unrealistic performance projections. Before committing serious budget and time, it is worth pressure-testing your thinking. Regent’s Canal will validate your plans. With a critical, commercial lens, we will define what holds up, identify weak spots, and refine the direction.
360° ROI diagnosis
Your marketing spend is climbing, yet results remain underwhelming. Budget gets spread across channels and campaigns, but key metrics like conversion, retention, or cost per acquisition do not move in the right direction. At that point, it is rarely about doing more, but about doing the right things better. Regent’s Canal will audit your funnel end-to-end. Let us shine a light on where attention drops or conversion stalls, and propose a rebalance of your mix so spend translates into measurable return instead of ongoing inefficiency.
Execution & hiring guidance
You are ready to act: launching a product, building a team, or scaling your marketing efforts. But the wrong hire, a misaligned agency, or a team that lacks the right structure can quickly turn a strong plan into inconsistent execution. The risk is not lack of ambition, but misalignment in how things get done day-to-day. Regent’s Canal supports from the inside out, whether that means identifying the right agency partners, structuring a hiring process that actually filters for quality, or strengthening the capabilities of your current team where it matters most, so execution holds up under pressure.
Market expansion strategy
You know growth requires expanding beyond your current scope. Yet it is unclear what to pursue or where real potential lies. New products, new audiences, or new countries? In other cases, there is already a direction on the table, but it remains underdeveloped and not yet commercially sound or actionable. Regent’s Canal identifies and evaluates concrete expansion opportunities. We will clarify which products, audiences, or markets are worth exploring based on real demand and commercial potential. Or we will refine existing ideas into a clear strategy, defining what to launch, which market to enter, and how it should be positioned to generate results.
The founder worked for:
What is Regent’s Canal’s rate?
I
the price range
An initial meeting is complimentary. If you choose to work with Regent’s Canal Consulting, the entry-level rate is €2,500. Depending on the scope and complexity of your project, fees typically range between €3,000 and €6,000.
II
the agreement
After the intake session, once we both have clarity on the objective, we enter a formal agreement with clear outlines and mutual commitments. This ensures we move forward with respect, transparency, and aligned intentions.
You will be working with:
Regent’s Canal introduces Alexander Michielsen (visit LinkedIn profile)
Introduction: Hi, my name Alex. I am 32 and based in Amsterdam, though I love to travel and am open to meeting elsewhere. I come from a family of ambitious entrepreneurs, and my experience spans both smaller companies and large corporates. Marketing is something I genuinely enjoy and am good at, because it combines creative and analytical thinking. My studies were in Fashion Management at the Amsterdam Fashion Institute and International Business at Bayes Business School in London, which gave me a strong academic foundation.
Industries worked for: I have worked across a range of industries, from consumer products to financial services. What the brands I have worked for have in common is that they are lifestyle-focused and aimed at the top 20% of disposable incomes.
Takeaways from smaller sized companies (up to 20 employees): Ego can be the death of a company. Pivoting is essential, especially in the start-up or growth phase. I have seen projects fail because of arrogance and a lack of leadership. At some point, you need the confidence to admit mistakes, because we all make them.
Takeaways from large companies (250 up to 300,000 employees): Large companies have the budget for the best software and the ability to attract strong talent, which can prepare young professionals for high-stakes environments. Also I experienced that vision can work at scale, especially when it stays outward-looking and future-focused. Once the focus turns inward, bureaucracy tends to take over.
Book a call
Why marketing advice?
Because visionless execution can lead to...
A failed product launch
Gen AI Abuse
Spend going nowhere
Slow growth
Wrong hiring and agency choice
Frustration finding solutions
marketing advice results
real cases
+200% Revenue Growth
After proposing a new business route, including a new proposition and drawing on prior experience and industry connections, this client tripled their revenue. Within five years, the new direction had become central to their operations.
Targeting Overhaul
When TikTok and Gen Z-targeted ads underperformed for this e-commerce business, their actual client base was mapped. Contrary to the assumption that their audience was urban and young, the data revealed the opposite. With this insight, we deployed entirely different marketing channels.
Matching Rebrand
After part of their business was acquired, the company executed a quick rebrand that felt generic and derivative of the brand they had sold. Marketing momentum stalled. They were seeking authenticity to start afresh but landed on something bland. With Regent’s Canal’s guidance, they adopted a new brand name and identity they loved, and their business flourished again.
+50% conversion Through Optimisation
Multiple CRO solutions were advised to a large lifestyle brand. Together, these refinements led to dramatic improvements: checkouts were simplified, localised, and the UX upgraded to better serve audiences across geographic regions.
Frequently asked questions:
What does independent marketing consulting mean? It means Regent’s Canal has no bias towards any transaction. Regent’s Canal is not a marketing agency that offers consulting on the side, so Regent’s Canal has zero incentive to sell you services you do not need. In fact, the opposite. Maximising return on your marketing investment means finding the most efficient levers for your venture to succeed. If that means cutting costs, like reducing software subscriptions or ending spend on an ineffective channel, then that is what Regent’s Canal will advise.
Why not hire a marketing agency first?You can still hire a marketing agency after consulting. With strong advice in hand, you will not go in blindly or without a clear vision. Agencies often focus on output rather than analysis and can be biased towards selling their services or chasing the latest trend. Regent’s Canal believes marketing is not about trying things to see what sticks. It is rather about moving forward intentionally with what truly fits your business and audience.
Does my business need consulting before moving ahead with marketing?If you or your team are asking this question, you likely need consulting. Perhaps you have hired a marketing executive who did not deliver results because their output did not match your audience. Or you have invested significant resources in AI or in a new channel, like TikTok, without seeing returns. More often than not, marketing requires thoughtfulness, thoroughness, and critical thinking. AI can help marketing executives do their work, and it is great that managers stay informed about trends, but marketing moves nowhere without a strong strategy.
How does Regent’s Canal define a price?A few factors come into play. Regent’s Canal starts with the size of your business, defined by the scale of operations and number of employees. Second, Regent’s Canal assesses the scope of your challenge or pain points. The larger your operations and the broader your request, the higher the rate. However, Regent’s Canal is transparent and strives to settle on a price upfront so both parties have a clear understanding of expectations.
Can anyone request consulting from Regent’s Canal?Yes, anyone can request a complimentary initial meeting. However, it is possible Regent’s Canal and your venture will not be a good match after looking at the challenges. The expertise at Regent’s Canal lies in the luxury, finance, and lifestyle sectors, and Regent’s Canal focuses on working with internationally minded entrepreneurs. It is possible your operations do not align with Regent’s Canal’s vision. Additionally, small to medium-sized enterprises will be able to add the most value from Regent’s Canal’s consulting. Larger organisations tend to be more bureaucratic and would likely benefit more from major consultancies.
Are your services only available in English?Yes. Regent’s Canal believes English is the dominant international business language. Moreover, marketing terminology is predominantly English. By communicating in English we will create an even playing field where consultations happen in a language that removes friction. The marketing consultant at Regent’s Canal received education in English and has lived and worked in London and Amsterdam for international companies.
want to maximise marketing investment?
Let us unlock optimal success with independent advice, such as:
Concept validation: You have mapped out your marketing, but it is unclear whether it will hold up in your market or deliver commercially. Regent’s Canal pressure-tests your strategy and refines it into a direction that is both viable and set to perform.
360° ROI diagnosis: Your marketing spend is rising, but return is not. Regent’s Canal identifies where performance lags behind and researches your current mix to improve ROI.
Execution & hiring guidance: You are ready to execute, but the wrong hires, partners, or structure can quickly undermine delivery. Regent’s Canal helps put the right people, partners, and setup in place so execution becomes effective.
Market expansion strategy: You need to grow through new products, audiences, channels, or countries. However, what to pursue or how to move remains vague. Regent’s Canal identifies the right opportunities and turns them into clear, commercially sound strategies.
Read more
Yes! How? By taking the following steps:
1
Meet & Assess
We will meet in person or online for an intake session to understand your business challenges and goals. Regent’s Canal will provide an immediate assessment of your request’s viability and give you an initial timeline for when you will receive your answers.
2
Define Approach
Based on your needs, we will determine the right approach. What are you working on? What are your plans? Do you have a specific question requiring answers? After a comprehensive brainstorm, we will create a clear research goal or an actionable plan.
3
Receive Tailored Advice
Once you approve Regent’s Canal proposal, you will receive customised consulting delivered through a detailed report, strategic meetings or coaching sessions, following an agreed timeline.
4
Meet & Debrief
After our consultation, we will check in how the deliverables landed. Two weeks later, we will follow up to discuss how your new marketing perspective is performing in practice.
Example methods to tackle your challenges:
Concept validation
You have mapped out your marketing, but you are not entirely convinced it will deliver. The plan may look solid on paper, yet still miss a viable route to market. Whether that is unsure positioning, unclear channel choices, or unrealistic performance projections. Before committing serious budget and time, it is worth pressure-testing your thinking. Regent’s Canal will validate your plans. With a critical, commercial lens, we will define what holds up, identify weak spots, and refine the direction.
360° ROI diagnosis
Your marketing spend is climbing, yet results remain underwhelming. Budget gets spread across channels and campaigns, but key metrics like conversion, retention, or cost per acquisition do not move in the right direction. At that point, it is rarely about doing more, but about doing the right things better. Regent’s Canal will audit your funnel end-to-end. Let us shine a light on where attention drops or conversion stalls, and propose a rebalance of your mix so spend translates into measurable return instead of ongoing inefficiency.
Execution & hiring guidance
You are ready to act: launching a product, building a team, or scaling your marketing efforts. But the wrong hire, a misaligned agency, or a team that lacks the right structure can quickly turn a strong plan into inconsistent execution. The risk is not lack of ambition, but misalignment in how things get done day-to-day. Regent’s Canal supports from the inside out, whether that means identifying the right agency partners, structuring a hiring process that actually filters for quality, or strengthening the capabilities of your current team where it matters most, so execution holds up under pressure.
Market expansion strategy
You know growth requires expanding beyond your current scope. Yet it is unclear what to pursue or where real potential lies. New products, new audiences, or new countries? In other cases, there is already a direction on the table, but it remains underdeveloped and not yet commercially sound or actionable. Regent’s Canal identifies and evaluates concrete expansion opportunities. We will clarify which products, audiences, or markets are worth exploring based on real demand and commercial potential. Or we will refine existing ideas into a clear strategy, defining what to launch, which market to enter, and how it should be positioned to generate results.
The founder worked for:
What is Regent’s Canal’s rate?
I
the price range
An initial meeting is complimentary. If you choose to work with Regent’s Canal Consulting, the entry-level rate is €2,500. Depending on the scope and complexity of your project, fees typically range between €3,000 and €6,000.
II
the agreement
After the intake session, once we both have clarity on the objective, we enter a formal agreement with clear outlines and mutual commitments. This ensures we move forward with respect, transparency, and aligned intentions.
You will be working with:
Regent’s Canal introduces Alexander Michielsen (visit LinkedIn profile)
Introduction: Hi, my name Alex. I am 32 and based in Amsterdam, though I love to travel and am open to meeting elsewhere. I come from a family of ambitious entrepreneurs, and my experience spans both smaller companies and large corporates. Marketing is something I genuinely enjoy and am good at, because it combines creative and analytical thinking. My studies were in Fashion Management at the Amsterdam Fashion Institute and International Business at Bayes Business School in London, which gave me a strong academic foundation.
Industries worked for: I have worked across a range of industries, from consumer products to financial services. What the brands I have worked for have in common is that they are lifestyle-focused and aimed at the top 20% of disposable incomes.
Takeaways from smaller sized companies (up to 20 employees): Ego can be the death of a company. Pivoting is essential, especially in the start-up or growth phase. I have seen projects fail because of arrogance and a lack of leadership. At some point, you need the confidence to admit mistakes, because we all make them.
Takeaways from large companies (250 up to 300,000 employees): Large companies have the budget for the best software and the ability to attract strong talent, which can prepare young professionals for high-stakes environments. Also I experienced that vision can work at scale, especially when it stays outward-looking and future-focused. Once the focus turns inward, bureaucracy tends to take over.
Book a call
Why marketing advice?
Because visionless execution can lead to...
A failed product launch
Frustration finding solutions
Wrong hiring and agency choice
Slow growth
Generative AI Abuse
Spend going nowhere
marketing advice results
real Cases
+200% Revenue Growth
After proposing a new business route, including a new proposition and drawing on prior experience and industry connections, this client tripled their revenue. Within five years, the new direction had become central to their operations.
Targeting Overhaul
When TikTok and Gen Z-targeted ads underperformed for this e-commerce business, their actual client base was mapped. Contrary to the assumption that their audience was urban and young, the data revealed the opposite. With this insight, we deployed entirely different marketing channels.
Matching Re-brand
After part of their business was acquired, the company executed a quick rebrand that felt generic and derivative of the brand they had sold. Marketing momentum stalled. They were seeking authenticity to start afresh but landed on something bland. With Regent’s Canal’s guidance, they adopted a new brand name and identity they loved, and their business flourished again.
+50% conversion Through Optimisation
Multiple CRO solutions were advised to a large lifestyle brand. Together, these refinements led to dramatic improvements: checkouts were simplified, localised, and the UX upgraded to better serve audiences across geographic regions.
Frequently asked questions:
What does independent marketing consulting mean? It means Regent’s Canal has no bias towards any transaction. Regent’s Canal is not a marketing agency that offers consulting on the side, so Regent’s Canal has zero incentive to sell you services you do not need. In fact, the opposite. Maximising return on your marketing investment means finding the most efficient levers for your venture to succeed. If that means cutting costs, like reducing software subscriptions or ending spend on an ineffective channel, then that is what Regent’s Canal will advise.
Why not hire a marketing agency first?You can still hire a marketing agency after consulting. With strong advice in hand, you will not go in blindly or without a clear vision. Agencies often focus on output rather than analysis and can be biased towards selling their services or chasing the latest trend. Regent’s Canal believes marketing is not about trying things to see what sticks. It is rather about moving forward intentionally with what truly fits your business and audience.
Does my business need consulting before moving ahead with marketing?If you or your team are asking this question, you likely need consulting. Perhaps you have hired a marketing executive who did not deliver results because their output did not match your audience. Or you have invested significant resources in AI or in a new channel, like TikTok, without seeing returns. More often than not, marketing requires thoughtfulness, thoroughness, and critical thinking. AI can help marketing executives do their work, and it is great that managers stay informed about trends, but marketing moves nowhere without a strong strategy.How does Regent’s Canal define a price?A few factors come into play. Regent’s Canal starts with the size of your business, defined by the scale of operations and number of employees. Second, Regent’s Canal assesses the scope of your challenge or pain points. The larger your operations and the broader your request, the higher the rate. However, Regent’s Canal is transparent and strives to settle on a price upfront so both parties have a clear understanding of expectations.Can anyone request consulting from Regent’s Canal?Yes, anyone can request a complimentary initial meeting. However, it is possible Regent’s Canal and your venture will not be a good match after looking at the challenges. The expertise at Regent’s Canal lies in the luxury, finance, and lifestyle sectors, and Regent’s Canal focuses on working with internationally minded entrepreneurs. It is possible your operations do not align with Regent’s Canal’s vision. Additionally, small to medium-sized enterprises will be able to add the most value from Regent’s Canal’s consulting. Larger organisations tend to be more bureaucratic and would likely benefit more from major consultancies.
Are your services only available in English?Yes. Regent’s Canal believes English is the dominant international business language. Moreover, marketing terminology is predominantly English. By communicating in English we will create an even playing field where consultations happen in a language that removes friction. The marketing consultant at Regent’s Canal received education in English and has lived and worked in London and Amsterdam for international companies.